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Press Release

Microsoft Dynamics CRM Online Grow in CRM Cloud Offerings

Microsoft Recently Launched Microsoft Dynamics CRM Online to Compete With CRM Salesforce.com

"The online CRM marketplace has never been more competitive," said Eli Ritz, co-host for TotallyCRM.com. "There are a number of options out there now, and in choosing the right one, you really need to consider a number of variables: price, ease of use, and mobile integration."

Microsoft recently launched Microsoft Dynamics CRM Online to compete with CRM market leader Salesforce.com (among other CRM offerings in the cloud). Sales and Marketing professionals consider a number of factors when choosing a CRM solution to fit their needs.

NetSuite, Salesforce, and Microsoft Dynamics CRM Online are just three options for sales and marketing professionals that choose to manage their contacts online.

The costs between CRM offerings vary significantly. While Microsoft offers new customers a special promotional pricing of US$34 per user per month, that rate is only set for one year. After a year, the monthly price will increase. But that is still cheaper than Salesforce's Professional and Enterprise editions, which start at US$65 and go up from there. Other on-cloud CRM solutions, such as Oracle CRM, start as high as US$75.

Pricing aside, the primary consideration that is affecting most CRM users is the level of usability. According to a number of internet forums for CRM users, Salesforce offers the highest level of functionality. However, a myriad of options can sometimes come at a cost. Some sales teams prefer a more intuitive, less complicated interface.

A number of sales professional look for CRM to integrate with their cell phones, portable devices, and e-mail. In the past, companies have spent huge sums on custom development to integrate everything. With the latest CRM on-cloud solutions, that simply is not required.

"Up till now, Salesforce has been the leader in providing an online CRM solution," said Scott McHale, VP of Sales and Marketing for a Microsoft partner in Alberta, Canada. "Though Microsoft Dynamics CRM Online is still new, it offers an affordable alternative to those who want CRM to be integrated with their Outlook e-mail."

Prior to the launch for Dynamics CRM Online, Microsoft released a beta with a goal of making CRM a sales friendly solution. Whether Microsoft will eventually lead the market share for online CRM remains unknown; however, initial feedback reports were positive. With CRM Online now launched globally, sales gurus will be scouring the internet for feedback.

More Stories By Elizabeth White

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